Lizzie is our marketing lead, supporting all content and communications across the company. She plays a key role in shaping how DARNA presents itself both internally and externally, ensuring that its work, values and expertise are communicated consistently and with purpose.

Lizzie holds an LLB, where she developed strong analytical and research skills, before continuing her academic journey with a Master’s degree in Journalism, Media and Communication. Her postgraduate research focused on media law and health promotion through modern digital platforms, exploring the influence contemporary media has on public behaviour and understanding. Interviews with a range of online influencers, have further strengthened her insight into how modern audiences engage with content and messaging.

She brings extensive writing and content development experience, having worked with a variety of organisations to strengthen their online presence. Her work has included defining target audiences, developing brand voice, producing website and email copy, creating engaging social media content and supporting wider digital strategies. She combines her strong technical writing ability with a deep appreciation for literature and modern media, enabling her to produce content that is both considered and engaging, while remaining authentic to the identity of the organisation.

Lizzie is particularly passionate about giving a clear voice to causes that matter, which aligns closely with the company’s mission and values.She has a strong understanding of the business’ purpose and communicates this clearly through thoughtful content, articulating how the company contributes to creating places where people can live well and communities can thrive. Her work helps raise the profile of the business while enabling clients to connect with the people and principles behind DARNA.